Employer : CXO Media, Lazada
3D Modeling : Dimas Pratama
Graphic Designer : Miftachul Jannah
Lazada Fest 12.12
I crafted a sketch concept for the main logo of Lazada Fest 12.12, accompanied by three derivative logos inspired by the themes of beach, garden, and Laz Hotel. Aligning each image with the event's concept of Pop-Up experiences in three cities – themed as Hotel, Beach, and Garden. The project captures the essence of the pursuit of happiness in life. Whether through work, vacations, shopping, or cherished moments with family, each design reflects the unique journey we undertake, encapsulating the joy derived from the diverse experiences we encounter."