Craft Lot: "You Name It, We Create It."
Website Animation
Craft Lot is a hybrid art service team specializing in taking ideas from a simple brief to a fully built space. The objective for this project was to encapsulate their entire hands-on workflow into a seamless, engaging loop for their website homepage.
The Visual Approach
To communicate a cozy, handcrafted, and creative energy, the animation was developed using a retro, paper-art inspired line work style. The sequence utilizes a static center-framed composition, allowing the fast-paced, time-lapse style transformations of the environments to take center stage.
The animation smoothly transitions through the core phases of Craft Lot’s services: starting in a collaborative creative workspace, jumping into a branded transit van, and executing rapid, on-site builds across a commercial studio set, a structural exhibition booth, and a styled residential villa. The energetic rhythm of the transitions highlights a team that is constantly in motion, moving flawlessly from concept to final detail.
Credits
Animation Director & Character Animation: Benigno Adib
Motion Designer: Devana Mozaik
Background Artist: Fahmi Wahyu
Client: Craft Lot